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Restaurant branding for a casual cafe called Parallel, targeting students and working adults. The neutral color pallet and simple designs give a non-distracting elegance to the brand. The limited menu is designed to be written on and handed in to ordering interactions.
Business Card was kept simple with just the contact information and address, would only be handed out in store to keep the location a local small business.
The menu was kept short to limit the amount of staff needed to prepare food. The idea behind the boxes is a system where the customer would fill out the menu and hand it in at the counter, this would be to avoid standing in line and give the customer the chance to sit and get settled while they wait for their order to be made.
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